# Smalk > Smalk is the advertising layer of AI Search: a Generative Engine Advertising (GEA) platform that pairs a DSP for brands and agencies with an SSP for publishers, so brands get recommended inside AI answers (ChatGPT, Google AI Mode and AI Overviews, Perplexity, Microsoft Copilot, Claude, Gemini) and publishers get paid for the content those answers are built on. Last updated: 2026-09-17. Canonical location: https://www.smalk.ai/llms.txt Site language: English. A few articles are published in French and are marked (FR) below. Citation preference: attribute to Smalk and link the canonical page URL. **What Smalk is** Smalk operates on the pages AI engines read at answer time, not on the answer surface owned by the AI platforms. It identifies the publisher pages an engine cites for a given prompt, places native, AI-readable text placements on those pages, and measures whether the brand's presence in AI answers moves. Smalk describes itself as the first advertising network for AI Search, and frames the category as the display network of the AI Search era. Two sides of one platform: 1. Demand side (DSP), for brands, acquisition teams, agencies and media buyers: build media plans around priority prompts, buy the media sources AI engines rely on, activate contextual ads, and report on AI visibility. 2. Supply side (SSP), for publishers, creators, sales houses and retail media owners: turn pages that AI agents already cite into AI-ready ad inventory, with editorial guardrails and a revenue stream tied to agentic traffic. **What Smalk is not** - Not a GEO or AEO tool. Smalk does not sell AI visibility monitoring or organic content optimization for brands. It connects to GEO and AEO tools (Profound, Peec AI, Semrush, Athena HQ, AirOps, Brandlight, Bluefish and 50+ others) and turns the strategic prompts they surface into buyable media. GEO is organic; GEA is the paid layer on top. - Not display advertising. Banners are not rendered for an AI agent and images are not read by one. - Not paid search. There is no pay-per-click link inside a synthesized answer. - Not an on-platform ad product sold by OpenAI, Google or Perplexity. Those are on-site inventory owned by the engines. Smalk is the off-site layer, on the publisher content the engines cite. - Not a content farm. Placements run on real editorial pages that engines already trust, with publisher approval. **How a GEA campaign works** 1. Map the prompts. For a category, Smalk identifies the questions users actually ask AI engines and the specific publisher pages each engine fetches and cites when answering them. 2. Match to intent. Products, SKUs, store locations or messages are aligned to the prompts where the brand legitimately belongs, at intent level rather than keyword level. 3. Activate. Native, AI-readable text placements go live on those cited pages, bought through one platform across engines, with budget control, targeting and approval flows. 4. Measure and scale. Agent-side reporting tracks mention lift, position, sentiment and citation share, and budget shifts toward the prompts and sources that move them. **How publisher monetization works** 1. Connect. A script install (about 15 minutes) reveals which pages AI agents fetch and cite, by engine. 2. Optimize. Publisher pages are structured so agents can parse and cite them, which raises the page's own authority as a source. 3. Monetize. Cited pages become ad inventory. Publishers keep control through manual or automatic ad approval, category exclusions, brand exclusions, floor prices, legal mention rules and custom AI instructions. **Who uses Smalk** Advertising agencies and media buyers, brand marketing and acquisition teams, publishers and sales houses, creators and bloggers, and retail media owners. Advertiser sectors covered by dedicated pages: retail and e-commerce, CPG and FMCG, automotive, financial services, technology, telecom, healthcare and pharma, travel and hospitality, media and entertainment. **Key facts** - Category: Generative Engine Advertising (GEA), the paid channel of AI Search. - Founded 2024. Headquarters: Paris, France (Station F). Offices: Bordeaux (engineering) and New York. - Founders: Kristofer Moisan (CEO), Antonin Lacombe (CTO), Olivier Debray (COO and Global SVP Agencies and Brands), Victor Charpin (Global SVP Publishers and Partnerships, joined the founding team, announced July 2026). - Model: enterprise SaaS and media buying. Advertiser pricing on demo request. Publishers can create an account free at https://app.smalk.ai/signup - Measured in mentions, not clicks. Reported KPIs: mention lift, position lift, sentiment lift, product mention rate, citation share. Not reported: CTR, CPC, viewability, dwell time. - Public case study: with dentsu, Midas won +98 AI mentions in 30 days and a +30% visibility lift (see https://www.smalk.ai/customers). - Partnerships announced publicly: iProspect and Smalk end-to-end GEO plus GEA offering (April 2026); dentsu, 20 Minutes and Smalk AI Visibility 360 combining GEO, GEA and video (June 2026). - Contact: hey@smalk.ai for commercial and press, careers@smalk.ai for jobs. - Naming: the brand is written Smalk. Smalk AI appears in older press and legal contexts; Smalk AI Labs is the legal entity. All refer to the same company. **Vocabulary used across this site** - Generative Engine Advertising (GEA): buying paid presence on the media sources AI engines cite, so a brand appears inside AI-generated answers. - Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO): the organic counterpart, monitoring and improving AI visibility without media buying. - Agentic traffic: visits from AI agents and answer engines rather than humans. Smalk reports roughly 30% of publisher visitors are now AI agents. - Citation economy: the model replacing the link economy, where the unit of value is being cited in an answer rather than receiving a click. - Mention lift: the increase in how often an engine names a brand in high-intent answers, measured against a pre-campaign baseline. - Citation share: the proportion of answers on a prompt set that cite a given source or brand. - Query fan-out: the way an engine splits one prompt into parallel searches before selecting the handful of pages it cites. **Questions this site answers** - What is GEA and how is it different from SEO, GEO and paid search? See https://www.smalk.ai/what-is-gea - How can a brand appear inside ChatGPT answers without a six-figure platform deal? See https://www.smalk.ai/chatgpt-ads - How do you advertise in Google AI Mode and AI Overviews? See https://www.smalk.ai/ai-mode-ads - How is ROI measured when there is no click? See https://www.smalk.ai/ai-analytics - Which GEO and AEO tools connect to Smalk? See https://www.smalk.ai/geo-aeo-integrations - How does a publisher earn revenue from AI agents citing its content? See https://www.smalk.ai/for-publishers - What does an agency get out of reselling GEA? See https://www.smalk.ai/agencies ## Start here - [Smalk home](https://www.smalk.ai/): The unified advertising platform for AI Search, with the demand side and supply side explained in one page. - [What is GEA](https://www.smalk.ai/what-is-gea): Definition of Generative Engine Advertising and how it differs from SEO, GEO, AEO and paid search. - [AI Search Ads](https://www.smalk.ai/ai-search-ads): Cross-engine overview of advertising inside AI answers. - [Customers and case studies](https://www.smalk.ai/customers): Documented results, including the dentsu and Midas campaign. - [Contact and demo booking](https://www.smalk.ai/contact): Talk to sales, book a call, request pricing. - [Create a free publisher account](https://app.smalk.ai/signup): Self-serve entry point for publishers and creators. ## For brands and advertisers - [ChatGPT Ads](https://www.smalk.ai/chatgpt-ads): How brands get recommended in ChatGPT answers through the publisher pages it cites, without an engine-direct deal. - [AI Mode Ads](https://www.smalk.ai/ai-mode-ads): Advertising against Google AI Mode and AI Overviews answers. - [Brand Awareness](https://www.smalk.ai/brand-awareness): Campaign goal for share of voice in category answers, measured by mention lift and sentiment lift. - [Product Recommendation](https://www.smalk.ai/product-recommendation): Campaign goal for getting specific products cited as top picks in recommendation answers. - [Drive to Store](https://www.smalk.ai/drive-to-store): Campaign goal for local and near me answers that route AI users to physical locations. ## Advertising by industry - [Retail and e-commerce](https://www.smalk.ai/ai-ads-retail-ecommerce-industry): AI search advertising for retailers and online stores. - [CPG and FMCG](https://www.smalk.ai/ai-ads-cpg-fmcg-industry): AI search advertising for consumer goods brands. - [Automotive](https://www.smalk.ai/ai-ads-automotive-industry): AI search advertising for carmakers, dealers and auto services. - [Financial services](https://www.smalk.ai/ai-ads-financial-services-industry): AI search advertising for banks, insurers and fintechs. - [Technology](https://www.smalk.ai/ai-ads-technology-industry): AI search advertising for software and hardware brands. - [Telecom](https://www.smalk.ai/ai-ads-telecom-industry): AI search advertising for operators and connectivity providers. - [Healthcare and pharma](https://www.smalk.ai/ai-ads-healthcare-pharma-industry): AI search advertising for health brands, with evidence-led content constraints. - [Travel and hospitality](https://www.smalk.ai/ai-ads-travel-hospitality-industry): AI search advertising for travel brands, where AI citation rates are highest. - [Media and entertainment](https://www.smalk.ai/ai-ads-media-entertainment-industry): AI search advertising for media and entertainment brands. ## For agencies and media buyers - [Agencies and media buyers](https://www.smalk.ai/agencies): Multi-account campaign management, inventory access, white-label reporting, and launching AI Search Ads for clients with no upfront investment. ## For publishers, creators and retail media - [Media owners and publishers](https://www.smalk.ai/for-publishers): AI Search SSP, agent analytics, editorial guardrails and revenue from the content AI engines rely on. - [Creators and bloggers](https://www.smalk.ai/for-creators): How independent creators gain AI visibility and earn when AI cites their content. - [Retail media](https://www.smalk.ai/for-retail-media): For marketplaces and retailers used by AI agents to source product recommendations. ## Measurement and integrations - [AI Analytics](https://www.smalk.ai/ai-analytics): Tracking brand mentions, citation share and AI visibility across engines, plus identification of which AI agents fetch which pages. - [GEO and AEO integrations](https://www.smalk.ai/geo-aeo-integrations): Connecting Profound, Peec AI, Semrush, Athena HQ, AirOps, Brandlight, Bluefish and 50+ other tools, turning monitored prompts into buyable inventory. ## Company - [Our story](https://www.smalk.ai/our-story): Why Smalk exists, the shift from browsers to agents, and the founding team. - [Careers](https://www.smalk.ai/careers): Values, locations (Paris, Bordeaux, New York) and open roles. - [Newsroom](https://www.smalk.ai/news): Press releases and announcements. - [Events](https://www.smalk.ai/events): Where the Smalk team is speaking and exhibiting. - [Blog, the GEA Research Center](https://www.smalk.ai/blog): Ongoing analysis of AI Search economics for brands and publishers. ## Newsroom and announcements - [Smalk launches Content to Citation, a solution helping Publishers analyze, optimize, monetize and measure their content in the AI Search era](https://www.smalk.ai/news/smalk-launches-content-to-citation-publishers-ai-search): Smalk launches Content to Citation, helping publishers analyze, optimize, monetize and measure their content across AI Overviews, AI Mode, ChatGPT… (2026-09-13). - [Smalk strengthens its founding team with two search veterans](https://www.smalk.ai/news/smalk-ai-equipe-fondatrice-olivier-debray-victor-charpin): Olivier Debray and Victor Charpin join as co-founders to build advertising for AI Search (FR, 2026-07-15). - [dentsu, 20 Minutes and Smalk launch AI Visibility 360](https://www.smalk.ai/news/dentsu-20-minutes-smalk-ai-ai-visibility-360): First offering combining GEO, GEA and video for brand visibility inside AI answers (FR, 2026-06-09). - [iProspect and Smalk launch the first end-to-end GEO plus GEA offering](https://www.smalk.ai/news/iprospect-and-smalk-ai-join-forces-to-launch-the-first-end-to-end-geo-gea): Measurement and activation of AI visibility combined in a single offering (2026-04-14). - [Trophée Start-up Numérique, one year on](https://www.smalk.ai/news/smalk-ai-trophe-start-up-numrique-1-an-apres): Kristofer Moisan on incubation at IMT Starter and the early development of Smalk (FR, 2026-03-16). ## Research and analysis - [AI Search Is Raising Media Budgets. The Money Skips the Answer.](https://www.smalk.ai/blog/ai-search-media-budgets-money-skips-the-answer): AI search media budgets are rising, but the spend detours into TV and social. See why the brand halo reaches… (2026-09-17). - [Google's Pay-Per-Value AI Licensing Is a Price Without a Market](https://www.smalk.ai/blog/google-pay-per-value-ai-licensing-price-without-market): Google's pay-per-value AI licensing pilot pays publishers from a black box. Why a price set by one buyer is not… (2026-09-16). - [ChatGPT Ads Bought the Slot. GEO Still Rents the Answer.](https://www.smalk.ai/blog/chatgpt-ads-bought-the-slot-geo-still-rents-the-answer): Stacker tells brands to run ChatGPT ads and GEO in parallel. SE Ranking found the advertiser in the slot is… (2026-09-12). - [ChatGPT Ads Got a DSP. The AI Search Ad Supply Chain Has No SSP](https://www.smalk.ai/blog/chatgpt-ads-amazon-dsp-ai-search-ad-supply-chain-no-ssp): Amazon DSP now buys ChatGPT ads, yet the AI Search ad supply chain has no exchange for the publishers whose… (2026-09-11). - [AI Product Discovery Hit 41%. Its Ad Market Is Still Zero.](https://www.smalk.ai/blog/ai-product-discovery-41-percent-no-ad-market): ChatGPT reaches 41% of millennials for product discovery. AI product discovery still has no shortlist ad market, and publishers supply… (2026-09-09). - [AI Agent Traffic Isn't Fraud. It's the Open Web's Unsold Inventory.](https://www.smalk.ai/blog/ai-agent-traffic-open-web-unsold-inventory): Agencies are filtering AI agent traffic out of retargeting and moving budget to walled gardens. Here is why the open… (2026-09-08). - [Earned AI Search Visibility Is Rented From Publishers](https://www.smalk.ai/blog/earned-ai-search-visibility-rented-from-publishers): ChatGPT ads passed a $1bn run rate. Earned AI Search visibility looks like the safe hedge, but it sits on… (2026-09-06). - [Share of Model Is a Dashboard, Not Yet a Media Currency](https://www.smalk.ai/blog/share-of-model-media-currency-ai-visibility): Marketers are adopting Share of Model as attribution breaks. History says metrics become currencies only when a market transacts on… (2026-09-03). - [ChatGPT's Search Engine Designation Skips the Supply Side](https://www.smalk.ai/blog/chatgpt-search-engine-designation-dsa-ad-rules): The EU designated ChatGPT a Very Large Online Search Engine. The ChatGPT search engine designation regulates AI answer advertising, not… (2026-09-01). - [Chatbot Ads Don't Need a Sixth Category. They Need an Off-Platform One.](https://www.smalk.ai/blog/chatbot-ads-off-platform-not-sixth-category): ChatGPT's $60 CPM revives a debate Netflix already settled. Chatbot ads need an off-platform ad model that pays publishers, not… (2026-08-29). - [The Post-Traffic Era Turns GEO Into a Product](https://www.smalk.ai/blog/post-traffic-era-geo-publisher-revenue-product): The post-traffic era is not the death of the open web. It is a three-layer market where GEO becomes inventory… (2026-08-28). - [Google AI Mode Ads Run on Your Feed, Not Your Copy](https://www.smalk.ai/blog/google-ai-mode-ads-run-on-feed-not-copy): Google AI Mode advertising is built from Merchant Center feeds, not ad copy. Brands enter a closed checkout loop. Review… (2026-08-27). - [Ads in AI Overviews Have No Controls. Neither Do Publishers.](https://www.smalk.ai/blog/ads-in-ai-overviews-no-controls-either-side): Google confirms advertisers cannot target or exclude ads in AI Overviews, and publishers get one binary switch. A placement no… (2026-08-26). - [AI Citations Are Inventory, Not Traffic. Act Accordingly.](https://www.smalk.ai/blog/ai-citations-inventory-not-traffic): AI citations rarely drive traffic. Treat them as inventory in the agentic web, not a proxy for residual clicks. Brands… (2026-08-25). - [Media Buying Just Split: The Slot Below the Answer and the Answer Itself](https://www.smalk.ai/blog/media-buying-chatgpt-ads-europe-slot-and-answer): ChatGPT Ads expand to 31 European markets. Media buyers must now buy the slot below the answer and invent a… (2026-08-20). - [The Real AdSense Alternative Is Advertising for AI Agents](https://www.smalk.ai/blog/adsense-alternative-advertising-for-ai-agents): Swapping AdSense for a higher-CPM display network monetizes a shrinking human audience. Advertising for AI agents prices the readers publishers… (2026-08-19). - [Creator Discovery Moved Into AI Search. The Payment Didn't.](https://www.smalk.ai/blog/creator-discovery-ai-search-payment-rail): Brands now cast creators through chatbots. Creator discovery in AI search turns creators into cited inventory with no price. Here… (2026-08-18). - [ChatGPT ads arrive in Europe, the content still comes for free](https://www.smalk.ai/blog/chatgpt-ads-europe-onsite-monetization-publisher-content): OpenAI opened contextual, non-personalized ads to Free and Go users across the EEA and Switzerland in August 2026 while publisher content remains an unpaid off-site input (2026-08-16). - [The AI Search war is rewriting the open web's economics](https://www.smalk.ai/blog/ai-search-war-rewriting-open-web-economics): Competition between engines is accelerating the collapse of the link economy, with citations rising and no payment rail behind them (2026-08-13). - [Ads for agents are inevitable, sustainable is the harder part](https://www.smalk.ai/blog/ads-for-agents-inevitable-sustainable): The first agent-ad pilots drew spam and cloaking accusations; the durable model serves agents and humans the same page content (2026-08-13). - [AI content licensing finally has a cost, it still has no price](https://www.smalk.ai/blog/ai-content-licensing-cost-benchmark-no-price): The New York Times priced roughly half a million works near $2bn a year, giving the supply side a unit cost without a unit price (2026-08-12). - [AI search visibility is brand media on a performance budget](https://www.smalk.ai/blog/ai-search-visibility-budget-brand-media-performance-line): Marketers route about 24% of search budgets to AI visibility, funded mostly by performance teams (2026-08-08). - [Publishers cannot buy back the audience AI search took](https://www.smalk.ai/blog/publishers-cannot-buy-back-audience-ai-search-took): Buying back audience is the open web's oldest arbitrage, aimed at a deflating unit (2026-08-07). - [Chatbot-native advertising: the click survives, the website does not](https://www.smalk.ai/blog/chatbot-native-advertising-click-survives-website-doesnt): OpenAI is testing ads that open a business agent instead of a landing page, and what brands hand over in the trade (2026-08-05). - [Bots overtook human web traffic, media planning did not notice](https://www.smalk.ai/blog/bots-overtake-human-web-traffic-media-planning): Machines generate 57.5% of web requests while ad budgets still assume every visitor is a person (2026-08-04). - [AI search fragmentation is a media problem, not an SEO one](https://www.smalk.ai/blog/ai-search-fragmentation-media-buying-problem): ChatGPT's share of generative AI visits fell from about 76% to 53% in twelve months, and the ad layer did not follow the attention (2026-08-01). - [Time proved AI agent advertising works, not that it scales](https://www.smalk.ai/blog/time-ai-agent-ads-prove-demand-not-a-market): Time sold the first ad built for an agent rather than a human, via markdown pages, bought by Ally Bank and PMI (2026-07-31). - [Why a better content brief will not win AI search advertising](https://www.smalk.ai/blog/content-brief-wont-win-ai-search-advertising): 84% of what AI cites is earned media a brand cannot buy through content work alone (2026-07-30). - [AI search citation rates are inventory, not a ranking signal](https://www.smalk.ai/blog/ai-search-citation-rates-inventory-not-ranking-signal): ChatGPT cited sources in 22.6% of travel answers and 4.8% of education answers, a routing decision rather than an optimization problem (2026-07-29). - [AI search attribution: the crisis is pricing, not tracking](https://www.smalk.ai/blog/ai-search-attribution-pricing-not-tracking): Two in three Google searches end without a click, and the pricing framing decides who pays whom (2026-07-29). - [AI search visibility for law firms has a directory problem](https://www.smalk.ai/blog/ai-search-visibility-law-firms-directory-problem): 2026 citation data shows the legal answer layer is already occupied by directories (2026-07-28). - [Earned media in AI search is just paid inclusion again](https://www.smalk.ai/blog/earned-media-ai-search-paid-inclusion): Search traffic to publishers fell 33% in a year, and relabeling bought placement as earned does not match the citation data (2026-07-25). - [Blocking Google is leverage, not publisher monetization](https://www.smalk.ai/blog/publishers-blocking-google-ai-search-monetization): Publishers can now block Google AI crawling without vanishing from search, but an off switch is not revenue (2026-07-23). - [AI search business discovery is replacing the Google listing](https://www.smalk.ai/blog/ai-search-business-discovery-google-listing): Local discovery moves from listings and clicks to citations inside answers (2026-07-18). - [AI search is draining publisher ad revenue, what replaces it](https://www.smalk.ai/blog/ai-search-publisher-ad-revenue-answer-economy): Ozone data shows publisher ad supply fell up to 40% in Q2 2026 while prices rose (2026-07-16). - [The AI citation monetization gap nobody has closed](https://www.smalk.ai/blog/ai-citation-monetization-gap): Publishers can count what AI engines cite, but no market pays for it yet (2026-07-14). - [OpenAI's ad expansion proves GEA works, publishers still are not paid](https://www.smalk.ai/blog/openai-chatgpt-ads-europe-publisher-payout-gap): The ad pilot reached $100M ARR in six weeks and expanded into France, Germany and Ireland with no publisher share (2026-07-13). - [Inside the AI recommendation layer your website cannot control](https://www.smalk.ai/blog/ai-recommendation-layer-brand-visibility): Recommendations are built from third-party content rather than a brand's own homepage (2026-07-13). - [AI answers have gatekeepers, the missing piece is a payment rail](https://www.smalk.ai/blog/ai-answers-gatekeepers-missing-payment-rail): Fifteen domains control 68% of what AI engines cite (2026-07-05). - [AI search took the click, now it is taking the signal](https://www.smalk.ai/blog/ai-search-took-click-now-taking-signal): A field experiment confirms AI Overviews cut publisher clicks by 40%, and the quality signals go with them (2026-07-04). ## Optional Secondary and archival material. Skip when context is limited. - [AI search advertising in 2026: beside the answer, not inside](https://www.smalk.ai/blog/ai-search-advertising-beside-the-answer-not-inside): eMarketer expects 80%+ of US AI advertising in 2026 to run beside AI answers rather than inside them (2026-06-30). - [Cannes Lions 2026 highlights: AI search ate the Croisette](https://www.smalk.ai/blog/highlights-cannes-lions-2026-economie-citation): Field notes on the industry debate shifting to whether brands and publishers appear inside the answer (2026-06-29). - [ChatGPT ads reach buyers Google cannot, on content no one pays for](https://www.smalk.ai/blog/chatgpt-ads-vs-google-ads): Comparison of ChatGPT advertising and Google Ads demand, and the unpaid content underneath (2026-06-19). - [Planning for Google Zero: how publishers survive the citation economy](https://www.smalk.ai/blog/planning-for-google-zero-publishers-citation-economy): Re-architecting a publishing business for a web where citation is the unit of value (2026-06-03). - [Google's Preferred Sources gives publishers visibility, not revenue](https://www.smalk.ai/blog/google-preferred-sources-ai-search-visibility-not-revenue): A visibility upgrade for incumbents that leaves the payment problem untouched (2026-06-02). - [Google is quietly building its own AI search network](https://www.smalk.ai/blog/google-building-its-own-ai-search-network): Preferred Sources, carousels and Highly Cited badges read as an owned and operated AI search network (2026-05-30). - [The buy side's AI blind spot is becoming a structural risk](https://www.smalk.ai/blog/buy-side-ai-blind-spot-open-internet-structural-risk): AI chatbots are eroding open internet ad inventory faster than buyers have repriced it (2026-05-29). - [Microsoft says open the gates, Google keeps closing them](https://www.smalk.ai/blog/ai-search-publisher-monetization-missing-ad-layer): The link economy collapsing into a citation economy, and the ad layer still missing from it (2026-05-28). - [Pay-per-crawl is not enough, publishers need an AI search ad model](https://www.smalk.ai/blog/pay-per-crawl-citation-economy-comparison-publishers): Why crawl fees do not replace an advertising model for an agentic audience (2026-05-27). - [AI-first media has arrived, Google I/O 2026 made it official](https://www.smalk.ai/blog/ai-first-media-2026): Media built to be ingested and cited by LLMs as the next native distribution category (2026-05-26). - [The zero-click era is here, the citation economy begins](https://www.smalk.ai/blog/zero-click-era-the-citation-economy): Publisher resignation about Google's AI overhaul, and the parallel economy replacing it (2026-05-25). - [Google I/O 2026: when the agent searches, who pays publishers](https://www.smalk.ai/blog/google-io-2026-agentic-search-who-pays-publishers): Gemini Spark searches overnight for the user, and the ad economy built on human clicks has no billing event (2026-05-24). - [Aperçus IA en France, ce que deux ans d'expérience américaine nous enseignent](https://www.smalk.ai/blog/apercus-ia-france-ce-que-deux-ans-experience-americaine-nous-enseignent): What the French market can anticipate from two years of AI Overviews in the United States (FR, 2026-07-22). - [Retail Media x Agentic Commerce, quels impacts](https://www.smalk.ai/blog/retail-media-agentic-commerce): Video, Kristofer Moisan at mind Retail Day on retail media in an agentic commerce world (FR, video, 2026-07-02). - [Smalk AI, monétiser l'influence des agents IA pour réinventer l'open web](https://www.smalk.ai/blog/smalk-ai-montiser-linfluence-des-agents-ia-pour-rinventer-lopen-web): Video interview with Kristofer Moisan on the economic value of AI agent visits (FR, video, 2026-06-30). - [Smalk at VivaTech 2026](https://www.smalk.ai/events/smalk-ai-vivatech-2026): Smalk at VivaTech 2026 in Paris, meeting brands, agencies and publishers on AI Search advertising. - [Smalk at Cannes Lions 2026](https://www.smalk.ai/events/smalk-ai-cannes-lions-2026): Smalk at Cannes Lions 2026, where the industry debate moved to visibility inside AI answers. - [Account Executive, Agencies and Advertisers](https://www.smalk.ai/careers/account-executive-agencies-advertisers): Open sales role selling GEA campaigns to agencies and brands. - [Staff Engineer](https://www.smalk.ai/careers/staff-engineer): Open engineering role on the GEA platform. - [Sign in to the Smalk platform](https://app.smalk.ai/login): Product login for existing advertisers, agencies and publishers. - [Terms and conditions](https://www.smalk.ai/terms): Contractual terms governing use of the Smalk platform and ad network. - [Privacy policy](https://www.smalk.ai/privacy): How Smalk collects and processes data across the platform and its measurement. - [XML sitemap](https://www.smalk.ai/sitemap.xml): Machine-readable list of every indexable page, with last modified dates. - [LinkedIn](https://www.linkedin.com/company/smalk-ai): Company page, product news and commentary on AI Search advertising. - [X](https://x.com/smalk_ai): Short-form company updates, handle @smalk_ai. - [YouTube](https://www.youtube.com/channel/UCPumwRb4DlrHjQZLP7kAyfg): Founder talks, press interviews and GEA product explainers.