Advertise where AI drives
your next buyer.
When car buyers ask ChatGPT or Perplexity which vehicle to buy, AI reads trusted publisher pages to build its answer. Smalk places your ads on those exact pages — so AI recommends your brand and models.
A new advertising channel for automotive
Google gave you Search Ads. OEMs gave you co-op budgets.
Now AI search is the fastest-growing vehicle research channel.
Your current ads don't reach AI search
AI engines don't show banners. They don't click your paid search links. They read publisher content and recommend vehicles based on what they find there.
Display Ads Are Invisible to AI
When ChatGPT reads an automotive review page, it ignores banners and display ads entirely. Your current media spend has zero influence on what AI recommends to car buyers.
Paid Search Doesn't Reach AI Users
A growing share of car buyers skip Google entirely and ask AI directly: "best SUV for families under $45,000." Your paid search budget doesn't reach them.
No Ads = No Mention in the AI Answer
AI builds its vehicle recommendations from editorial content on trusted publisher pages. If your brand isn't present on those pages, AI has no reason to mention your models.
The first ad platform for AI search
Smalk identifies the publisher pages AI trusts for automotive queries, then lets you place contextual ads on those pages. Your brand becomes part of what AI recommends.
Contextual Ads on the Pages AI Reads
Native, AI-readable placements on the publisher pages ChatGPT, Perplexity, and Gemini cite for automotive queries — not display banners.
Target Car-Buying Prompts, Not Keywords
Build campaigns around real prompts like "best electric SUV 2025" or "most reliable sedan under $35k." Ads activate where AI looks.
Model Recommendation Campaigns
Get your vehicles cited as the top pick when buyers ask AI for car recommendations in your segment or price range.
Drive Dealer Traffic Through AI Search
Place your dealer locations on the local publisher pages AI reads for "near me" queries so it recommends your dealerships.
Full Media Buying Control
Set budgets, approve placements, exclude competitors, and define floor prices. The same DSP-grade controls — built for AI search.
Measure Your ai-ROAS
Track mention lift, position lift, and sentiment lift across all AI engines. Full attribution from ad spend to AI citations.
How it works
Same media buying logic you already know. New channel, new inventory, new results.
Identify the Media Sources AI Trusts
Smalk maps which publisher pages AI engines actually cite when answering automotive queries in your vehicle segments. These are your ad inventory.
Build Your AI Search Media Plan
Select prompts to target, choose publisher placements, set your budget. The same media buying workflow you know — adapted for AI search.
Activate Contextual Ad Campaigns
Launch AI-readable native ads on the pages AI reads. One DSP, all AI engines (ChatGPT, Perplexity, Copilot, Gemini) — your brand enters the AI answer.
Measure Lift & Scale
Track how your ad campaigns move the needle on AI mentions, model recommendations, and brand positioning. Optimize spend based on real AI search performance data.
Three ways to advertise in AI search
Whether your goal is brand awareness, product recommendations, or driving foot traffic — Smalk runs it through one DSP.
FAQs
Common questions about advertising in AI search for automotive brands.
AI is the new showroom.
Advertise in it.
Car buyers ask AI before they visit a dealer. Smalk places your ads where AI reads — so your brand and models get recommended.