Advertise where AI plans
your customers' next trip.
When travelers ask ChatGPT or Perplexity for hotel recommendations, flight comparisons, or destination guides, AI reads trusted publisher pages to build its answer. Smalk places your ads on those exact pages — so AI recommends your brand and properties.
A new advertising channel for travel
Google gave you Search Ads. OTAs gave you sponsored listings.
Now AI search is the fastest-growing trip planning channel.
Your current ads don't reach AI search
AI engines don't show banners. They don't click your metasearch links. They read publisher content and recommend brands based on what they find there.
Display Ads Are Invisible to AI
When ChatGPT reads a travel review page, it ignores banners and display ads entirely. Your current media spend has zero influence on what AI recommends to travelers.
Metasearch Doesn't Reach AI Users
A growing share of travelers skip Google entirely and ask AI directly: "best boutique hotels in Barcelona under $200." Your metasearch and SEM budget doesn't reach them.
No Ads = No Mention in the AI Answer
AI builds its travel recommendations from editorial content on trusted publisher pages. If your brand isn't present on those pages, AI has no reason to mention you.
The first ad platform for AI search
Smalk identifies the publisher pages AI trusts for travel queries, then lets you place contextual ads on those pages. Your brand becomes part of what AI recommends.
Contextual Ads on the Pages AI Reads
Native, AI-readable placements on the publisher pages ChatGPT, Perplexity, and Gemini cite for travel queries — not display banners.
Target Travel Prompts, Not Keywords
Build campaigns around real prompts like "best hotels in Tokyo" or "cheapest flights to Lisbon." Ads activate where AI looks.
Destination Discovery Campaigns
Get your destinations and properties cited as the top pick when travelers ask AI where to go or where to stay.
Booking Intent Capture
Place your offers on the publisher pages AI reads for pricing and availability queries so it includes you in booking answers.
Full Media Buying Control
Set budgets, approve placements, exclude competitors, and define floor prices. The same DSP-grade controls — built for AI search.
Measure Your ai-ROAS
Track mention lift, position lift, and sentiment lift across all AI engines. Full attribution from ad spend to AI citations.
How it works
Same media buying logic you already know. New channel, new inventory, new results.
Identify the Media Sources AI Trusts
Smalk maps which publisher pages AI engines actually cite when answering travel queries about your destinations, properties, or services. These are your ad inventory.
Build Your AI Search Media Plan
Select prompts to target, choose publisher placements, set your budget. The same media buying workflow you know — adapted for AI search.
Activate Contextual Ad Campaigns
Launch AI-readable native ads on the pages AI reads. One DSP, all AI engines (ChatGPT, Perplexity, Copilot, Gemini) — your brand enters the AI answer.
Measure Lift & Scale
Track how your ad campaigns move the needle on AI mentions, property recommendations, and brand positioning. Optimize spend based on real AI search performance data.
Three ways to advertise in AI search
Whether your goal is brand awareness, product recommendations, or driving foot traffic — Smalk runs it through one DSP.
FAQs
Common questions about advertising in AI search for travel & hospitality brands.
AI is the new travel agent.
Advertise on it.
Travelers ask AI before they book. Smalk places your ads where AI reads — so your brand and properties get recommended.