Question 1

WTF is GEA? Another acronym?

Accepted Answer

GEA stands for Generative Engine Advertising. Think of it as 'SEA for the AI Search era.' Instead of just trying to advertise on a page of links, we help your brand become the answer that AI agents (like ChatGPT or Perplexity) give to users. It's about being cited, not just clicked.

Question 2

How to get started with Smalk AI Ad Platform

Accepted Answer

It's as easy as traditional search ads. You identify the questions (prompts) you want your brand to answer, and our platform handles the media buying to make it happen. Book a 30-min call with us to see how your brand currently ranks in AI search.

Question 3

What is the difference with ChatGPT or AI mode Ads?

Accepted Answer

Smalk AI Ad Platform serves as the "Display Network" (offsite monetization) of the AI Search era, whereas ChatGPT onsite ads are the "Search Network" (onsite monetization). While ChatGPT ads appear within the chat interface, Smalk activates ads on the specific media sources and publisher content that AI models cite to generate their answers. Together, they provide full-funnel coverage for AI Search visibility.

Question 4

Do I need a six-figure budget like ChatGPT direct deals?

Accepted Answer

Absolutely not. We've built the first DSP (Demand Side Platform) for the Agentic Web, meaning you can start with any budget. You get full control over your spend, targeting, and real-time reporting, just like you would on Google or Meta Ads.

Question 5

Which GEO/AEO tools do you integrate with?

Accepted Answer

We integrate with leading GEO/AEO solutions and also support custom integrations. Your prompt insights sync directly into Smalk, allowing you to move from visibility tracking to paid activation in one workflow.

Question 6

How do you calculate ROI in AI Search?

Accepted Answer

We establish your baseline visibility in AI answers for targeted prompts, activate contextual campaigns, and measure the incremental lift in brand mentions and product recommendations. ROI is calculated from the visibility gain driven by your media investment.

Question 7

As a Publisher - how do I make money from AI?

Accepted Answer

AI systems use your content to generate answers, but traditional ads don’t capture that value. Smalk helps you measure, grow, and monetize your visibility in AI answers with a next-gen. SSP — turning AI usage into measurable revenue. Contact our publishing team to get started.

Advertise where AI answers
are shaped.

FAQs

Search is changing.
So is Search Advertising.

Advertise where AI answersare shaped.