Retail media is entering
the AI Search era.
Product discovery is shifting from browsing to asking. AI agents now visit your marketplace to build recommendations for millions of users — a new type of visitor your current retail media stack wasn't built for. Smalk is the first AI Search DSP that helps retailers and marketplaces anticipate this shift and unlock new revenue streams before the opportunity is captured by competitors.
"By 2027, AI-driven product discovery will fundamentally reshape how shoppers find and compare products. Retailers who build for this shift today will define the next era of retail media."
New revenue stream
AI search creates an entirely new ad channel for your marketplace — incremental to your existing sponsored products, display, and programmatic revenue.
Built for scalability
Scale faster with a true self-service platform. A simple, automated UI transforms marketplace sellers into active AI search advertisers.
Plug & play integration
5-minute setup via API or tag manager. No engineering overhead, no complex integrations. Connect your marketplace and start seeing results.
First AI Search DSP
Purpose-built for AI-driven commerce — not a retrofit of display ads. Designed from day one to help retailers lead the transition to the agentic web.
How AI is reshaping product discovery
Shoppers ask AI assistants instead of browsing. AI agents now visit your marketplace to influence recommendations at scale — creating a new monetization opportunity for retailers who move first.
Product discovery is AI-first
Shoppers increasingly ask AI assistants for product recommendations. The way consumers discover and compare products has fundamentally shifted.
A new type of visitor is emerging
AI agents from ChatGPT, Perplexity, and Gemini already browse retail catalogs to build recommendations. They represent a growing audience that traditional retail media can't reach.
Ad tech wasn't built for AI
Existing retail media platforms were designed for human clicks and impressions. AI agents interact with your catalog differently — and that requires a new monetization approach.
Designed by retail media experts for the AI era
From understanding your new AI audience to optimizing your catalog and empowering advertisers — Smalk covers the full retail media journey for AI-driven commerce.
Understand your new AI audience
AI agents are becoming a significant part of your marketplace traffic. Know which models visit your catalog, which categories they trust, and how product discovery is evolving.
AI Agent Identification
Distinguish AI agent visits from human shoppers. See exactly which models — ChatGPT, Perplexity, Gemini, AI Mode — browse your catalog and recommend your products.
Product Recommendation Report
Discover which of your product pages AI engines reference most when users ask for buying advice. Understand your strengths through an AI lens.
Category Authority Mapping
See which product categories AI agents associate with your marketplace. Identify gaps where competitors get recommended instead of you.
Traffic Evolution Dashboard
Track how AI-driven product discovery evolves over time. Anticipate shifts in how shoppers find and compare products across your catalog.
From setup to revenue in four steps
No complex integration. No engineering overhead. Connect your marketplace in minutes and start building your AI search retail media strategy within your first week.
Connect
Install a lightweight script on your marketplace. Within minutes, start seeing how AI agents interact with your product catalog and which pages they trust.
Analyze
Understand your AI search traffic patterns, identify your most-cited product pages, and discover the categories where your marketplace holds authority.
Optimize
Use catalog optimization tools to make your product pages more AI-readable. Help your team structure listings for both human shoppers and AI agents.
Monetize
Activate AI-native sponsored product placements. Onboard sellers through self-service tools, set your pricing rules, and start generating AI search revenue.
Your marketplace, your rules
Gain full control over ad placements, pricing, and advertiser performance through intuitive self-service tools. Every sponsored product placement aligns with your marketplace standards.
Auto or Manual Approval
Review every sponsored product before it goes live, or let trusted sellers publish automatically — your marketplace, your standards.
Brand & Seller Exclusions
Prevent specific brands or competing sellers from appearing in AI-driven placements. Complete control over who advertises on your platform.
Category Filters
Exclude product categories that don't align with your marketplace standards and customer expectations for a consistent shopper experience.
Floor Prices & Yield Management
Set minimum prices per placement and use yield management tools to optimize fill rates. Never undersell your ad inventory.
AI Placement Rules
Define contextual rules your AI ad placements must follow — ensuring product relevance, personalization, and shopper experience quality.
Compliance & Legal
Set mandatory compliance mentions and regulatory rules for every sponsored product across your marketplace. Stay compliant at scale.
Anticipate the shift, don't react to it
AI-driven product discovery is accelerating. Retailers who build their AI search strategy now will lead the next era of retail media. Those who wait will face a competitive gap that only widens with time.
AI-driven commerce is accelerating
Product discovery through AI search is growing rapidly. By end of 2026, retailers who haven't adapted their retail media strategy will miss an entirely new revenue channel.
First movers define the standards
Retailers who build AI search ad inventory now will set pricing benchmarks, seller relationships, and competitive positioning for the next generation of retail media.
Additive revenue, not cannibalization
AI search monetization complements your existing sponsored products, display, and programmatic revenue. It's a new channel built for a new audience — pure incremental upside.
Designed for complete retailer control
Full control over ad placements, pricing, and advertiser performance through intuitive self-service tools. Your marketplace, your rules — always.
Built with retailers, not for them
Smalk is being shaped alongside the retailers and marketplaces who use it. Every feature reflects real feedback from e-commerce teams preparing for the shift to AI-driven product discovery.
"We now understand how AI engines interact with our product catalog — and we've built a strategy to turn that into a new revenue channel for our sellers."
"Our sellers wanted to appear in AI-generated product recommendations. Now we offer AI search sponsored placements as part of our retail media suite."
"Smalk gave us a way to prepare for the shift to AI-driven commerce without disrupting our existing retail media operations. Incremental revenue from day one."