Advertise where AI advises
your future customers.
When consumers ask ChatGPT or Perplexity which credit card to get, which bank to trust, or which insurance to buy, AI reads trusted publisher pages to build its answer. Smalk places your ads on those exact pages — so AI recommends your financial products.
A new advertising channel for financial services
Google gave you search ads. Comparison sites gave you lead gen.
Now AI search is the fastest-growing financial product discovery channel.
Your current ads don't reach AI search
AI engines don't show banners. They don't click your Google Ads. They read publisher content and recommend financial products based on what they find there.
Display Ads Are Invisible to AI
When ChatGPT reads a financial comparison article, it ignores banners and display ads entirely. Your current media spend has zero influence on which financial products AI recommends.
Paid Search Doesn't Reach AI Users
A growing share of consumers skip Google entirely and ask AI directly: "best high-yield savings account" or "credit card with no foreign fees." Your search budget misses them.
No Ads = No Mention in the AI Answer
AI builds its financial product recommendations from editorial content on trusted publisher pages. If your brand isn't on those pages, AI has no reason to mention you.
The first ad platform for AI search
Smalk identifies the publisher pages AI trusts for financial queries, then lets you place contextual ads on those pages. Your brand becomes part of what AI recommends.
Contextual Ads on the Pages AI Reads
Native, AI-readable placements on the publisher pages ChatGPT, Perplexity, and Gemini cite for financial queries — not display banners.
Target Financial Prompts, Not Keywords
Build campaigns around real prompts like "best credit card for travel rewards" or "cheapest car insurance." Ads activate where AI looks.
Product Recommendation Campaigns
Get your financial products cited as the top pick when consumers ask AI for credit card, loan, or insurance recommendations.
Compliance-Safe Ad Placements
Premium publisher placements with full transparency, brand safety controls, and category exclusions — purpose-built for regulated financial advertising.
Full Media Buying Control
Set budgets, approve placements, exclude competitors, and define floor prices. The same DSP-grade controls — built for AI search.
Measure Your ai-ROAS
Track mention lift, position lift, and sentiment lift across all AI engines. Full attribution from ad spend to AI citations.
How it works
Same media buying logic you already know. New channel, new inventory, new results.
Identify the Media Sources AI Trusts
Smalk maps which publisher pages AI engines actually cite when answering financial product queries — credit card comparisons, insurance reviews, banking guides. These are your ad inventory.
Build Your AI Search Media Plan
Select prompts to target, choose publisher placements, set your budget. The same media buying workflow you know — adapted for AI search in financial services.
Activate Contextual Ad Campaigns
Launch AI-readable native ads on the pages AI reads. One DSP, all AI engines (ChatGPT, Perplexity, Copilot, Gemini) — your financial brand enters the AI answer.
Measure Lift & Scale
Track how your ad campaigns move the needle on AI mentions, product recommendations, and brand positioning. Optimize spend based on real AI search performance data.
Three ways to advertise in AI search
Whether your goal is brand awareness, product recommendations, or driving foot traffic — Smalk runs it through one DSP.
FAQs
Common questions about advertising in AI search for financial services brands.
AI is the new advisor.
Advertise on it.
Consumers ask AI before they choose a bank, credit card, or insurance provider. Smalk places your ads where AI reads — so your financial products get recommended.