The open web is changing.
Your revenue OS should too.
AI Search engines are reshaping how content is discovered, cited, and monetized. Publishers who adapt now will lead the next decade. Smalk gives you the tools and revenue infrastructure to make that Agentic Web transition — on your terms.
"Already 25% of web traffic is coming from AI agents sent by humans, accelerating the fall of display revenues. And it's getting worse."
Incremental revenue
A new revenue stream on top of your existing display, programmatic, and subscription income. No replacement — pure upside.
Built for AI visitors
You have new visitors to serve: AI Agents. Smalk monetizes this new audience that traditional ad tech ignores.
Plug & play setup
5-minute installation via API or plugins. No engineering overhead, no complex integrations. Connect and start earning.
AI-first platform
Designed from day one to help publishers accelerate their transition to the Agentic Web — not retrofit old tools.
What's happening to your traffic
Search engines used to send readers to your site. Now, AI agents read your content, extract what they need, and generate answers — often without a click. Your content still has value. But the way that value is captured has fundamentally changed.
AI agents read your content
Models like ChatGPT, Perplexity, and Gemini crawl and cite publisher pages daily. Your content is being used — but are you being compensated for it?
Zero-click is the new default
Over 65% of searches now result in zero clicks. AI-generated answers replace the need to visit your site. Traffic patterns are shifting.
Authority still matters most
AI engines prioritize trusted, well-structured sources. Publishers who adapt their content strategy will maintain and grow their influence.
Everything you need for the AI search era
From understanding your AI audience to optimizing your content and monetizing your authority — Smalk covers the full journey.
Understand your AI audience
Know which AI agents visit your site, which pages they trust, and what content earns citations.
AI Agent Identification
Distinguish AI crawlers from human visitors. See exactly which models — ChatGPT, Perplexity, Claude, Gemini — are reading your content.
Trusted Pages Report
Discover which of your pages are most cited by AI engines. Understand your editorial strengths through an AI lens.
Theme & Topic Mapping
See which topics and themes AI agents associate with your publication. Identify gaps and opportunities in your AI authority.
Traffic Trend Analysis
Track how AI agent visits evolve over time. Measure your growing influence in the AI search ecosystem week after week.
From setup to revenue in four steps
No complex integration. No engineering overhead. Get started in minutes and see results within your first week.
Connect
Install a lightweight script. Within minutes, see which AI agents visit your site and which pages they trust most.
Analyze
Understand your AI traffic patterns, identify your most-cited content, and discover the topics where you hold authority.
Optimize
Use our GEO tools to make your content more AI-readable. Help your editorial team write for both humans and machines.
Monetize
Activate AI-native ad placements on your most trusted pages. Set your rules, define your rates, and start earning.
Built-in publisher guardrails
Every ad natively aligns with your editorial standards. You decide what appears on your pages, at what price, and under what conditions.
Auto or Manual Approval
Review every ad before it goes live, or let trusted brands publish automatically on your terms.
Brand Exclusions
Prevent specific brands or competitors from appearing on your pages. Full control over who advertises.
Category Filters
Exclude entire categories that don't align with your editorial standards and audience expectations.
Floor Prices
Set minimum prices per placement so you never undersell the authority your content has earned over time.
Custom AI Rules
Define contextual instructions your AI ad system must follow to maintain quality and brand consistency.
Legal & Mention Rules
Set mandatory legal mentions and compliance rules for every ad that runs across your publication.
The window is open
The publishers who move first will define how AI search revenue works. Early movers set the standards — and capture the most value.
AI traffic is growing exponentially
The share of AI agent visits to publisher sites doubles every quarter. This is not a trend — it's a structural shift in how content is consumed.
First movers set the rules
Publishers who establish AI ad inventory now will define pricing standards, quality benchmarks, and advertiser relationships for the next era.
New revenue, not replacement
AI search monetization is additive. It doesn't cannibalize your existing display or programmatic revenue — it creates an entirely new stream.
Your content, your terms
We believe publishers should control how their content is used and compensated for. Smalk gives you the tools to do exactly that, on your terms.
Built with publishers, not for them
Smalk is being shaped alongside the publishers who use it. Every feature reflects real feedback from real newsrooms navigating the shift to AI-driven discovery.
"We finally understand where our content appears in AI answers — and how to get paid for it."
"Setup took 15 minutes. Within a week, we had visibility into AI agent traffic we didn’t even know existed."
"Smalk gave us the data to renegotiate how our content is used by AI platforms. That alone was worth it."