Advertise where AI answers
health questions.
When patients ask ChatGPT or Perplexity about treatments, symptoms, or medications, AI reads trusted health publisher pages to build its answer. Smalk places your ads on those exact pages — so AI recommends your brand and therapies.
A new advertising channel for healthcare
Google gave you Search Ads. Medical journals gave you print placements.
Now AI search is the fastest-growing health information channel.
Your current ads don't reach AI search
AI engines don't show banners. They don't click your paid health links. They read publisher content and recommend treatments based on what they find there.
Display Ads Are Invisible to AI
When ChatGPT reads a health article or drug review, it ignores banners and display ads entirely. Your current media spend has zero influence on what AI recommends.
Google Health Ads Don't Reach AI Users
A growing share of patients skip Google entirely and ask AI directly: "best treatment for migraines" or "side effects of metformin." Your Google Ads budget doesn't reach them.
No Ads = No Mention in the AI Answer
AI builds its health recommendations from editorial content on trusted medical publisher pages. If your brand isn't present on those pages, AI has no reason to mention your therapy.
The first ad platform for AI health search
Smalk identifies the publisher pages AI trusts for health queries, then lets you place contextual ads on those pages. Your brand becomes part of what AI recommends.
Contextual Ads on the Pages AI Reads
Native, AI-readable placements on the health publisher pages ChatGPT, Perplexity, and Gemini cite for patient and HCP queries — not banners.
Target Health Prompts, Not Keywords
Build campaigns around real prompts like "best medication for type 2 diabetes" or "chronic pain treatments." Ads activate where AI looks.
Treatment Discovery Campaigns
Get your therapies cited as leading options when patients ask AI about treatments. Your brand appears in the health answer.
Patient Education Through AI Search
Place your educational materials on the trusted health pages AI reads so it includes your brand's perspective in guidance.
Compliance-Safe Media Buying
Full regulatory control with placement-level review, transparency reports, and category exclusions — purpose-built for healthcare and pharma compliance.
Measure Your ai-ROAS
Track mention lift, position lift, and sentiment lift across all AI engines. Direct attribution to your ad spend.
How it works
Same media buying logic you already know. New channel, new inventory, new results.
Identify the Medical Sources AI Trusts
Smalk maps which health publisher pages AI engines actually cite when answering patient and HCP queries in your therapeutic areas. These are your ad inventory.
Build Your AI Search Media Plan
Select health prompts to target, choose publisher placements, set your budget. The same media buying workflow you know — adapted for AI search with full compliance controls.
Activate Contextual Ad Campaigns
Launch AI-readable native ads on the pages AI reads. One DSP, all AI engines (ChatGPT, Perplexity, Copilot, Gemini) — your brand enters the AI health answer.
Measure Lift & Scale
Track how your ad campaigns move the needle on AI mentions, treatment recommendations, and brand positioning. Optimize spend based on real AI search performance data.
Three ways to advertise in AI search
Whether your goal is brand awareness, product recommendations, or driving foot traffic — Smalk runs it through one DSP.
FAQs
Common questions about advertising in AI search for healthcare & pharma brands.
AI is the new prescription pad.
Advertise on it.
Patients ask AI before they visit. Smalk places your ads where AI reads — so your treatments and brand get recommended.