LLM Insight, iProspect's proprietary tool for measuring brand visibility in generative AI, is today announcing a strategic partnership with Smalk AI, a pioneer in Generative Engine Advertising (GEA). For the first time on the French market, advertisers and agencies have access to a full-stack solution that combines presence measurement with media activation inside generative AI responses.

A true 360° GEO-GEA offering: measure and activate within AI responses

Agentic Search is fundamentally reshaping how consumers discover and make decisions. AI engines no longer simply answer queries — they recommend, compare, and autonomously guide purchase choices. For brands, being absent from these responses means becoming invisible at a critical moment in the customer journey.

It's precisely to address this challenge that iProspect and Smalk AI have built a joint offering, combining two complementary areas of expertise:

LLM Insight's ability to measure brand presence and mentions in responses generated by ChatGPT, Gemini, and Perplexity (share of voice, sentiment, prompts covered)
Smalk AI's GEA activation platform, which places brands within the sources cited by those same engines
This measurement-to-activation loop forms the backbone of a complete 360° GEO-GEA solution, allowing advertisers to:

Measure their current visibility within LLM responses
Launch GEA campaigns to strengthen their presence in the sources cited by generative engines
Continuously optimize through shared data between both platforms

A strategic partnership grounded in market reality

This collaboration allows iProspect to extend its GEO advisory offering with a concrete media activation dimension — a capability its clients have been calling for as Agentic Search continues to grow. For Smalk AI, partnering with iProspect's analytical depth and client relationships is a decisive accelerator for GEA adoption in France.

The two companies are no strangers to collaboration: the Midas campaign, run jointly with AMNET, Dentsu Group's trading desk, has already earned industry recognition for its pioneering approach.

Agentic Search is no longer an emerging topic — it's already the arena where real purchase decisions are made. Until now, brands could measure their exposure in AI responses, but had no lever to act on it. That's exactly what this partnership changes. By combining LLM Insight's analytical power with Smalk AI's activation capabilities, we're giving advertisers a complete loop for the first time: know where you stand, then launch a media activation. For us, that's what it takes for the GEA market to finally scale.

— Olivier Debray, COO & Co-founder, Smalk AI

As generative AI usage explodes, decision-making is shifting toward agents — making brands increasingly invisible. In this new ecosystem, Smalk AI paired with LLM Insight allows us to pinpoint exactly where a brand needs to show up in AI results, and to do so with real performance.

— Frédérique Goubert, Head of One Search, iProspect